Since its development in 1982, Cascade^®, the proprietary attitudinal research system of Hamlin Harkins, Ltd. has delivered a complete solution to the research needs of more than one hundred of the world’s leading companies including: Apple Computer, Chrysler, General Electric, IBM, Intel and Phillips Corporation.

Results from Cascade have earned Hamlin Harkins, Ltd. two awards for its contributions to organizational research.

The Cascade attitudinal research system was designed to deliver a complete solution to these — and many other client organizations — seeking to attain key strategic goals related to corporate identity, product positioning, market research, employee attitudes, change navigation and corporate communication.

Two vital characteristics set Cascade apart from all other research methods:

• The scope of the solution can address any research challenge.
  
• Cascade’s proprietary method overcomes the pitfalls that bedevil standard research methods (e.g., focus groups and Likert scale surveys) while delivering an additional dimension no other method can: identifying the optimal message strategy for a target audience.