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New Product Development

“Their techniques are different - They work.”

Michael Couzens, Intel

Launching a new product is one of the most exciting and, at the same time, risk-laden undertakings any company or entrepreneur ever confronts.

Hamlin Harkins, Ltd. is ready to provide organizations with the reliable data they need to recognize potentially costly mistakes, while helping our clients turn their ideas into marketable products.

The research expertise of Hamlin Harkins, Ltd. can help any organization that needs to undertake market segmentation for new products or to learn more about consumer attitudes and preferences.

Our background in ethnic marketing and competitive analysis also is of considerable value in any new product evaluation.

Hamlin Harkins, Ltd. can assist you throughout the product development process. Our support for new products (and new product ideas) includes concept testing and the evaluation of packaging, pricing, marketing, and distribution channels—some of the key factors that can make or break a new product.

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