Assist senior management in the development of a strategic plan to successfully integrate four globally disparate units of FMC Harvester — two in the United States, one in Great Britain and one in France — into a cohesive, centralized organization. Concomitantly streamline duplicate product offerings into overlapping target markets worldwide.

Strategic implementation of the Cascade^® research method to survey diverse target audiences across disparate geographic locations and cultures to successfully identify target markets where product design could be successfully integrated and streamlined, and those markets where product customization was essential.

• Successful product integration resulting in a 33% reduction in the number of discrete production models, resulting in significant manufacturing cost savings.
  
  
• Dramatic reduction in divisional marketing expenditures due to product line streamlining.
  
  
• Integrated product design and positioning resulted in dominant market share — 90% penetration — exceeding the most optimistic sales forecasts.