Assist emerging specialty agricultural machinery manufacturer with cutting edge technology to finalize new product design and develop optimal market positioning and launch messaging strategy.

Utilize the Cascade^® research method to provide deep insights into the value drivers and decision criteria of target market. Apply findings to product development cycle and to determine most effective messaging for positioning product for launch.

• Significant changes to product design were implemented based on research findings, better meeting the needs of the target audience.
  
  
• Initial sales figures dramatically exceeded the most optimistic sales forecasts — and outpaced yearly manufacturing production plans.
  
  
• Successful product launch & positioning allowed emerging specialty manufacturer to capture significant market share from entrenched competitors.